FlickPath Brand Identity
Design system and logo guidelines for the gamified movie discovery platform
Primary Logo
The FlickPath logo combines a film aperture with a directional path, symbolizing cinematic discovery and forward momentum. It works at any scale and maintains clarity from 16px to billboard size.
Light Background
Dark Background
Logo Mark Only
Favicon (32Γ32)
Horizontal Lockup
Brand Colors
The FlickPath color palette conveys warmth, sophistication, and forward momentum.
Primary Gold
#f4a261 Primary accent color used for interactive elements, logos, and highlights
Accent Coral
#e76f51 Secondary accent for emphasis and forward momentum indicators
Deep Black
#0a0a0a Primary background color creating sophisticated, dark aesthetic
Light Gray
#e8e8e8 Primary text and UI element color for readability
Design Principles
Cinematic
Inspired by film apertures and cinema aesthetics. Every element references the joy of movie discovery.
Navigational
Visual metaphors of paths and journeys. The design guides users forward through discovery.
Minimalist
Refined, geometric aesthetic. Every line has purpose. No unnecessary decoration.
Intelligent
Precision and AI-generated sophistication. The design reflects technological innovation.
Logo Usage Guidelines
β Do
- Use the logo at any size from 16px to full-screen
- Maintain clear space around the logo (minimum 20% of logo width)
- Use on both light and dark backgrounds
- Use the mark only for favicon and social media icons
- Keep the color scheme consistent with brand colors
β Don't
- Stretch or distort the logo
- Change the color scheme without approval
- Add shadows, gradients, or effects not in the original design
- Use the logo as a background texture
- Rotate the logo more than 45 degrees